Collection: Yippee – Instant Noodles and Pasta Brand

Yippee is a well-known Indian instant food brand created by ITC, popular for its range of noodles and pasta products. The brand gained widespread popularity with its long, non-sticky noodles that stay separated even after cooking, making them a preferred choice among children and families. Yippee Noodles are available in flavours like Magic Masala and Classic Masala, offering a balance of taste and convenience for quick meals and snacks. Over time, the brand has expanded into tricolour pasta, saucy noodles and a variety of flavoured instant options. Yippee focuses on delivering quality, taste and safety while using ingredients that appeal to both kids and adults. With its enjoyable texture and flavourful seasoning, Yippee has become a trusted and frequently chosen brand in the Indian instant noodles and pasta category.