Collection: Aashirvaad – Trusted Atta & Kitchen Staples Brand

Aashirvaad is a leading Indian FMCG brand owned by ITC Limited, known for its high-quality food staples such as Aashirvaad Atta, Select Sharbati Atta and other essential products used in everyday Indian cooking. Launched in 2002, the brand focuses on purity, hygiene and consistent quality.

Over the years, Aashirvaad has expanded from whole wheat atta into products like iodised salt, blended spices, multigrain atta, fortified atta, ready-to-cook mixes, organic staples, vermicelli, poha and rava. This expansion supports the increasing demand for healthy, convenient and trustworthy kitchen essentials across Indian households.

The Aashirvaad product range includes whole wheat atta, Select Sharbati Atta, multigrain atta, fortified atta, Sugar Release Control Atta, iodised salt, mineral salt, spices, blended masalas, instant mixes and organic food products. These offerings are designed to meet nutritional needs while maintaining traditional taste.

Aashirvaad follows a strong farm-to-mill sourcing model, ensuring that grains are selected from trusted farmers and processed using modern technology to maintain freshness and quality. This focus on authenticity and reliability has made Aashirvaad one of the most preferred and trusted premium atta brands in India.