Collection: Pulse – Popular Indian Candies & Toffee Brand

Pulse is a popular Indian candy brand known for its bold flavours and signature tangy center that has made it a favourite among consumers of all ages. Produced by DS Group, Pulse became a nationwide sensation for its unique combination of fruity sweetness and a surprise burst of salt and spice at the core. The brand first gained massive popularity with its Kachcha Aam flavour, which quickly became one of the best-selling candies in India. Over time, Pulse expanded its range to include flavours like guava, orange, pineapple and litchi, while maintaining the same masala-filled formula that consumers enjoy. The candy is appreciated for its strong taste profile, affordable price point and high recall value. Its distinctive flavour experience has helped Pulse become a standout name in the confectionery market, consistently ranking among India’s top-selling hard-boiled candies.