Collection: Phool – Sustainable Incense & Floral Wellness Brand

Phool is an Indian wellness and lifestyle brand known for transforming recycled temple flowers into premium incense, cones, essential oils and natural wellness products. Founded with a strong sustainability mission, the brand focuses on reducing floral waste while supporting ethical production practices and community livelihoods.

Phool blends traditional Indian rituals with modern eco-conscious innovation. Its products are crafted using natural ingredients and chemical-free processes, making them suitable for daily spiritual use, meditation and home fragrance needs. The brand is especially recognised for its charcoal-free incense sticks and hand-rolled cones.

By upcycling discarded flowers and promoting circular economy practices, Phool stands out as a purpose-driven brand that combines spirituality, sustainability and conscious living. Its commitment to environmental responsibility and authentic craftsmanship has made it a preferred choice among consumers seeking natural and ethical incense products.