Collection: Plum – Clean Beauty & Skincare Essentials

Plum is a popular Indian clean beauty brand known for its vegan, cruelty free and toxin free skincare, haircare and bodycare products. The brand focuses on gentle yet effective formulations made with safe and skin friendly ingredients suitable for various skin types. Plum has gained strong customer trust for its sulphate free and paraben free range that includes face washes, serums, moisturizers, sunscreens, toners, shampoos and body lotions. The brand is recognized for its science backed approach and ingredient transparency, offering collections such as Green Tea, Vitamin C, Bulgarian Rose and E Luminance. Plum continues to promote conscious beauty by encouraging sustainability, responsible packaging and ethical practices, making it one of the most preferred clean beauty brands in India.